As we find ourselves halfway through 2024, the hotel industry is adapting to new trends and evolving guest preferences. From sustainability to advanced technology, we’re here to share the key hotel design trends we’re seeing so far this year.
Local and Authentic Experiences:
Hotels are integrating local culture and materials into their designs. The Andaz chain by Hyatt incorporates local art and crafts into their properties, offering guests a sense of place and authenticity. This trend creates unique and memorable experiences that reflect the destination. Hotels might feature locally sourced materials, collaborate with local artists, and offer locally inspired cuisine.
Provides a unique and authentic guest experience.
Supports local artists and craftsmen.
Enhances cultural appreciation and understanding.
Differentiates the hotel from generic options.
Appeals to travelers seeking immersive experiences.
Builds a connection with the local community.
Implementation Tips:
Decorate with locally sourced art and crafts.
Use materials and furnishings that reflect the local culture and environment.
Partner with local artisans for unique, handcrafted decor.
Offer locally inspired dishes in the hotel restaurant.
Organize cultural events and experiences for guests.
For flagged hotels, incorporate local elements within the brand’s design framework to ensure a balance between brand identity and local authenticity.
Sustainable and Eco-Friendly Designs:
Hotels are prioritizing sustainability by using recycled materials, energy-efficient systems, and water-saving fixtures. Examples include The Bardessono in Napa Valley, which is LEED Platinum certified, and the 1 Hotel brand, known for its commitment to sustainable practices. These hotels use reclaimed wood, energy-efficient lighting, and offer programs to reduce waste and water usage. Some even feature on-site gardens and composting systems.
Growing awareness and concern about climate change.
Desire to reduce operational costs through energy and water savings.
Increasing demand from eco-conscious travelers.
Corporate social responsibility and brand image improvement.
Regulatory pressures and incentives for sustainable building practices.
Enhances guest loyalty by aligning with their values.
Implementation Tips:
Use LED lighting and energy-efficient HVAC systems.
Install water-saving fixtures and implement water recycling.
Source furniture and decor made from recycled or sustainable materials.
Provide recycling bins in guest rooms and public areas.
Partner with local suppliers to reduce transportation emissions.
For flagged hotels, work within PIP guidelines to introduce sustainability initiatives such as energy-efficient appliances and eco-friendly housekeeping practices.
Biophilic Design:
Biophilic design aims to connect guests with nature through the use of plants, natural light, and organic shapes. The 1 Hotel Brooklyn Bridge, for example, features living green walls, reclaimed materials, and ample natural light. This approach enhances guest well-being and creates a calming atmosphere. Hotels also incorporate indoor gardens, water features, and extensive use of natural materials like wood and stone.
Enhances mental and physical well-being.
Increases productivity and reduces stress.
Creates a unique and memorable guest experience.
Aligns with the trend towards wellness and mindfulness.
Supports sustainability by incorporating natural elements.
Appeals to guests looking for a serene and tranquil environment.
Implementation Tips:
Introduce indoor plants and green walls in public areas and guest rooms.
Maximize natural light through large windows and skylights.
Use natural materials such as wood, stone, and bamboo in decor and furniture.
Create indoor water features like fountains or ponds.
Incorporate views of nature through landscaping and window placement.
For flagged hotels, use biophilic elements that comply with brand standards, like incorporating plants in lobbies and public spaces.
Smart Technology Integration:
Modern hotels are integrating smart technology to enhance the guest experience. The YOTEL chain, for example, uses smart beds, mood lighting, and app-based controls for room settings. Mobile check-ins and voice-activated room controls are becoming standard, providing convenience and personalization. Guests can also use apps to control room temperature, lighting, and entertainment, and to access hotel services.
Meets the expectations of tech-savvy travelers.
Enhances convenience and efficiency.
Personalizes the guest experience.
Streamlines operations and reduces labor costs.
Offers competitive differentiation.
Improves energy management and operational efficiency.
Implementation Tips:
Install smart thermostats and lighting controls in guest rooms.
Offer mobile check-in and keyless entry via smartphone apps.
Provide voice-activated assistants like Amazon Echo or Google Home.
Implement smart TV systems with streaming capabilities.
Use apps to allow guests to control room settings and order services.
For flagged hotels, integrate brand-approved smart technology solutions that enhance guest experiences within the brand's tech ecosystem.
Flexible and Multi-Functional Spaces:
Hotels are designing spaces that can be easily adapted for various uses. The Moxy Hotels by Marriott offer communal spaces that serve as work areas, social hubs, and dining spots. This flexibility caters to diverse guest needs and maximizes space utilization. Additionally, the use of modular furniture allows spaces to be reconfigured quickly for meetings, events, or relaxation, ensuring that guest needs are met at any time.
Accommodates diverse guest needs.
Maximizes space efficiency.
Enhances guest interaction and socialization.
Adapts to changing trends and requirements.
Supports mixed-use developments.
Improves return on investment by utilizing space effectively.
Implementation Tips:
Design lobbies and lounges with modular furniture that can be rearranged.
Use partitions or movable walls to create adaptable meeting and event spaces.
Equip rooms with multi-functional furniture, like desks that convert to dining tables.
Create communal areas that can transition between co-working and social spaces.
For flagged hotels, work with brand-approved furniture and layout options that allow flexibility while adhering to brand standards.
Wellness-Oriented Spaces:
With a focus on health and wellness, hotels are incorporating in-room fitness equipment, meditation areas, and wellness suites. Westin Hotels, for example, offer in-room exercise equipment and gear lending programs. These spaces promote relaxation and health, catering to the wellness-conscious traveler. Wellness amenities might also include spas, healthy dining options, and outdoor yoga spaces.
Addresses the growing wellness travel market.
Enhances guest well-being and relaxation.
Differentiates the hotel from competitors.
Promotes a healthy lifestyle during travel.
Attracts health-conscious and fitness-focused guests.
Increases guest satisfaction and loyalty.
Implementation Tips:
Offer in-room fitness equipment like yoga mats and weights.
Create dedicated wellness suites with additional fitness and relaxation amenities.
Designate areas for meditation and mindfulness practices.
Provide access to healthy dining options with nutritious menus.
Develop outdoor spaces for yoga, jogging, or other physical activities.
For flagged hotels, incorporate wellness programs and amenities that align with brand wellness initiatives.
Minimalist Luxury:
Minimalist luxury focuses on simplicity and elegance with high-quality materials and uncluttered spaces. Aman Resorts exemplify this trend with their serene, minimalist design that emphasizes natural beauty and tranquility. This approach offers understated elegance without opulence. Hotels can achieve this by using a neutral color palette, clean lines, and premium materials like marble, wood, and linen.
Appeals to travelers seeking simplicity and elegance.
Reduces clutter and enhances relaxation.
Focuses on quality over quantity.
Creates a timeless and sophisticated look.
Supports sustainability through reduced consumption.
Attracts design-conscious and discerning guests.
Implementation Tips:
Use a neutral color palette with high-quality materials.
Focus on clean lines and uncluttered spaces.
Select premium furnishings and decor for an understated luxurious feel.
Incorporate natural elements like wood and stone to add warmth.
For flagged hotels, apply minimalist design principles within brand guidelines to maintain a balance of brand identity and luxurious simplicity.
Bold Colors and Patterns:
Moving away from neutral palettes, hotels are using bold colors and patterns to create vibrant spaces. The Kimpton Hotels are known for their use of bold, eclectic design elements that make a strong visual impact. This trend creates lively and dynamic environments that stand out. Hotels can introduce vibrant wallpapers, colorful furniture, and artistic decor.
Creates visually striking and memorable spaces.
Differentiates the hotel from competitors.
Appeals to guests looking for unique and exciting designs.
Reflects contemporary design trends.
Enhances the guest experience through vibrant environments.
Allows for creative expression and personalization.
Implementation Tips:
Use bold colors and patterns in accent walls, upholstery, and decor.
Introduce vibrant artwork and statement pieces.
Mix and match patterns for an eclectic and dynamic look.
For flagged hotels, incorporate approved bold elements within brand color schemes and design templates to ensure consistency with brand identity.
Custom and Artisan Furnishings:
Hotels are opting for custom-made and artisan-crafted furnishings to create unique spaces. The Hoxton Hotels feature locally crafted furniture and decor, providing a personalized and distinct ambiance. This trend supports local artisans and adds character to the hotel.
Provides a unique and personalized guest experience.
Supports local artisans and craftsmen.
Enhances the hotel's brand and identity.
Offers high-quality and unique furnishings.
Differentiates the hotel from mass-produced options.
Appeals to guests seeking authenticity and character.
Implementation Tips:
Commission custom furniture and decor from local artisans.
Use bespoke designs that reflect the hotel's unique character.
Incorporate handcrafted items that tell a story and add authenticity.
For flagged hotels, integrate custom elements within the brand's design framework, such as using brand-approved artisans or incorporating custom pieces in designated areas to maintain brand consistency.
Enhanced Outdoor Spaces:
Hotels are expanding their outdoor areas to include more amenities like rooftop bars, outdoor dining, and lounging areas. The Standard Hotels, for example, offer rooftop bars and pools with stunning views. Enhanced outdoor spaces provide additional areas for relaxation and socialization.
Enhances guest experience with outdoor amenities.
Provides additional social and relaxation spaces.
Appeals to guests seeking outdoor activities and views.
Differentiates the hotel with unique outdoor offerings.
Supports wellness and relaxation.
Increases property value and guest satisfaction.
Implementation Tips:
Develop rooftop bars and lounges with scenic views.
Create outdoor dining areas with comfortable seating and ambiance.
Design gardens and green spaces for relaxation and events.
Install outdoor fitness and recreational facilities.
For flagged hotels, work within brand standards to enhance outdoor spaces with approved design elements and amenities.
Unpacking What Hotel Guests Want in 2024
In conclusion, the hotel design trends of 2024 emphasize sustainability, wellness, technology, and personalization, reflecting the evolving preferences of modern travelers. Sustainable and eco-friendly designs are no longer optional but a necessity, driven by environmental awareness and cost-saving benefits. Biophilic design connects guests with nature, enhancing their well-being through natural elements and abundant light. Smart technology integration meets the demands of tech-savvy guests, providing convenience and personalization.
Flexible and multi-functional spaces, supported by modular furniture, maximize space utilization and cater to diverse guest needs, while wellness-oriented spaces cater to the growing demand for health and relaxation amenities. Local and authentic experiences enrich guest stays by incorporating local culture and materials, creating a unique sense of place. Minimalist luxury offers elegant, uncluttered spaces that exude understated opulence, while bold colors and patterns inject vibrancy and excitement into hotel interiors. Custom and artisan furnishings add character and authenticity, supporting local artisans and enhancing the hotel's identity. Enhanced outdoor spaces provide additional areas for relaxation and socialization, further enriching the guest experience.
Hotels, including those under brand flags, can adopt these trends within their design guidelines, ensuring a balance between brand consistency and innovative, guest-centric design. By embracing these trends, hotels can attract a broad range of guests, enhance their stay experiences, and ultimately foster greater guest loyalty and satisfaction.
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